Our Process
a simplified timeline of a creative project with us.
*You can bring us in wherever you are at but we’ve found the end product comes out better, cheaper, and more effective the earlier in the process we can begin, So let’s go.
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Visual Identity
Brand Messaging
Audience Targeting
Growth Objectives
Think: What and why are we going to do anything? This has to lead to the how.
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Ways to get there
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Plan Everything
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Capture what was planned but be flexible to find something new.
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Edit time! Rounds of notes with stakeholder to dial it in.
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Get the right assets to the right platforms and hit post. Better be at the right bitrates or else here comes the compression monster.
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How did it really go? Did you expect 1 Million shares, likes, and comments?
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What could we do better from here? Anything we can still change? Copy? Ad-Spend?
We start from either an inquiry from you (Contact Form below!) or an opportunity we see and bring to you > We walk through a discovery meeting/consultation > Give you a proposal > Agree on a contract > Off to the races at Step 1!
Cost
OUr Cost typically finds its way to somewhere between $4,000 to $30,000 for a video project that needs to look good. It’s Scalable in both directions, but that’s a typical range. largely depending on creative.
Step 1 - Strategic Marketing Kickoff
What and why are we going to do anything? THis always leads to How we get there.
Buell
As the marketing arm of the brand, we identified their email marketing as a highly converting sales channel and aimed to grow that contact list.
Blix
To launch a new model e-bike, Blix went with a crowdfunding model. We helped identify the target market and on-screen visuals to reach that audience then organized the production to back that up.
Luno
Given an opportunity to capitalize on an existing product photography production featuring multiple characters, products, and locations, we made the photographer the focus point of the story.
Step 2 - Brainstorm
How do we execute on the strategy?
Buell
Determined a giveaway cobranded with other industry brands as an opportunity to gather opted in signups. Utilized a new athlete contract signing as an industry news story and wanted to piggyback on the natural PR that would come with that announcement.
Blix
Identified a tone and the onscreen talent to bring this vision to market. What are the use cases for the new bike that should be shown and inspire confidence in the direct to consumer buying experience. What VO should drive this piece?
Luno
Locations and product were predetermined for us, so how do we fit into an existing production and not get in the way of the other deliverables involved in this multi-day production? We knew Pre-Production would be the make-or-break part of this one with tight scheduling.
Step 3 - Pre-Production
Budget. Schedule. storyboard and script.
Let’s get to it, budget is a factor, right? We (strangely) love this part of the process and have navigated some of the tightest constraints over the years in various industries.
Can we leverage and bundle existing productions, concepts, events, brands? Are your people already going to be all in one place? Is the event happening with or without us? Getting creative in this step is one of the best ways to get to the goal on time and in budget. Hard to imagine of what even comes close.
Buell
We leaned on our experience and connections in the surf industry to leverage the reach of the most popular brands out there. By sharing new email lists in exchange for reach and giveaway product, we grew the list in the biggest jump in the companies history.
Blix
A local pro surfer’s family was stoked to hang out for the day and be interviewed and ride bikes for a few hours. We had to take into account kids and their tolerance for long and repetitive takes infront of camera. These kids were amazing! We figured a little ice cream scene at the end couldn’t hurt.
Luno
The existing trip was multiple days with multiple locations per day up the coast of California. We found a scene and location that allowed 3-4 locations in half a day shooting. It was non stop but these girls were amazing at everything we did!
Step 4 - Production
Lights, Camera, Sound Speeds.
Sets and locations, camera packages, crew - big and small.
We know the ways to scale up and down for the goals of the project.
Spend as little as possible to get the biggest return. Don’t overdo it.
Step 5 - Post-Production
Deliverable lists, Revision cycles, Final exports.
This part is as collaborative as you’d like it to be while we recommend processes for this to move quickly. By now we’ve identified the stakeholders and are trying to share language between the goal and finished deliverables.
Step 6 - Publishing
web, Meta, google, email, socials
What are the channels that convert and can deliver all the work to the correct audience at the right time?
Are we looking for new brand recognition (think: non-follower view count)?
Is there a warmer lead that you’d like to reach (think: email, web, email, social post)?
Is it just an update to a private audience (think: private password-protected links for informational updates)
